Microsoft's Playable Ads Lets You Try Apps Without Downloading

-
Playable Ads are a completely new way for end users to interact with ads and apps. With this capability, end users never leave the current app. The ad click will result in inline expandable app streaming: for three minutes, the user can interact with the app as if it’s already installed on his/her device. This gives the user time to decide if he or she wants to install the app. At the end of the streaming session, users can click on a link to install the app if the app experience met expectations.
Difference between Regular Ads and Playable Ads

Why are these ads better?

Playable ads have many advantages for both the end users and developers, some of which are listed below:
  • Users can experience the app live before installing it.
  • Users will not leave the current app context after ad click since these are inline expandable ads.
  • Users can abandon the app stream at any point of time based on the quality of the game. He/she is not blocked until the end of the game play.
  • Developers can create an engaging experience during the first few minutes of a game to better explain its capabilities compared to screenshots.
  • Users who install the game after three minutes of engagement are more inclined to use the game/app than those who just installed the app based on the product description page.
And finally, we believe that users acquired via playable ads will have a higher life time value compared with users acquired through the regular channels.

How do I create these ads?

If you haven’t already used the app promotion capability, follow these steps to create a new ad campaign:
  • Click on the “Dashboard” after your log in to your Windows Dev Center account.
  • Click on the “Promotions” tab under the Main menu.
  • Click on “New Campaign” to create a new user acquisition campaign.
If the targeting criteria is set to PC/Tablet for the Device type & Windows 10 as the OS, the creative section will show a new call to action called ‘Try Now.’ All the ad campaigns created with ‘Try Now’ as the call to action are automatically created as ‘Playable Ad’ campaigns on the back-end with app streams.

Comments

Post a Comment

Popular posts from this blog

What Is A “Certified Android Device”? How To Check ?

-
Image
As an effort to build users’ trust on the manufacturers and their Android devices, the certification assures that the Android devices they’re purchasing are checked for compatibility and doesn’t include anything malicious. Google says they make sure that Android phones and tablets from their certified device partners stick to Android’s security and permissions models. By running hundreds of tests, the company tries to eliminate the possibility of the devices carrying malware or some adulterated version of pre-installed Google apps. How to check if you have a certified Android device? To spot a certified Android at a retail store, according to an earlier  blog post by Google, the certified devices would carry a Google Play Protect logo on the packaging. If you already own an Android phone and want to check whether it’s a certified Android device, you can do so within the Google Play app. Go to Google Play > Settings. Scroll down to the bottom of the...
Read more

How To Get Paid Android Apps for Free

-
In this article, i am going to tell you about "how to download android paid apps for free" Our smartphones help us to make calls,save pictures and keep track of our health. These tasks are accomplished with apps,there are more inbuilt apps are fulfill these tasks,we often need some third party apps for do some more tasks. These third party apps could be free as well as paid.Most of us don't prefer to pay apps.So i am going to share about the download paid apps for free.. Note:This is LEGAL way to get paid apps for free 1. App of the day 2. Google opinion rewards 3. Free App 4. Play store sales Using these ways, you can get paid apps for free. Many third party apps for rooted phones offer paid apps for free and it is illegal, If you download illegal apps in illegal ways that may makes question about security.Many apps are vulnerabilities by download in illegal way. So download all third party apps in certified websites and play store. share your views wi...
Read more

New Adobe Photoshop’s Update Lets You Select Objects By One Click !!!

-
In this article we would see about New Adobe photoshop update that is AI powered update. Select Subject is powered by Adobe’s Sensei AI technology that selects the prominent objects automatically with a single click . Sensei uses machine learning to figure out the contours automatically and select the subject for you.   Usually, selecting objects needs a lot of manual work. Now, just follow “Select > Subject,” and you’ll get some results. It goes without saying that it’s hit or miss depending on the background. In any case, it’s a decent way to get the job done. Another feature is the support for high-density display support for Windows 10 Creators Update. It will make sure that you can work smoothly on mismatched displays like a higher resolution monitor and lower resolution laptop. See this video for more details.. https://youtu.be/x-9qYLr15tU You can download Latest version of Adobe photoshop - here
Read more